America’s #1 detergent*, Tide Original Scent Liquid Laundry Detergent helps keep your whites white and your colors colorful, wash after wash with 10x the cleaning power**. Its HE variety has an improved formula, reengineered to attack tough body soils. Tide HE Turbo Clean detergents feature Smart Suds™ technology. The quick-collapsing suds of this high-efficiency detergent clean faster and rinse out quicker, even in cold cycles. Use in HE washing machines.